Brand and communications specialists.
We deliver strategic brand and communications leverage, getting under the skin of your business to help you grow.
Who we are
Hello, I’m Sally.
Senior thinking. Lean teams.
I founded Think Collectiv in February 2016 to give businesses senior brand, marketing and communications thinking without the full-time cost. Based in Leeds, I work with clients across the UK and internationally.
I get under the skin of your business, find what makes it meaningfully different, then roll my sleeves up with a trusted team to make it happen.
Why Think Collectiv
Specialist in brand.
Built for growth.
Built on years of experience.
Think Collectiv was formed in February 2016 by Sally Chuku, a brand, marketing and training expert with master’s level qualifications.
Agile and adaptable.
We work with businesses of all sizes, adapting thinking and approach to the brief in hand, so the work helps you thrive and grow.
Cross-sector growth driver.
A portfolio spanning B2B and B2C markets across FMCG, health & beauty, telecoms, automotive, banking, retail, professional services and personal finance.
The wider team
One team.
The right people, every time.
Behind each project sits a team of creative, social, media, SEO and digital experts. Sally brings them together around your priorities, so the right people are on the job at the right time — working cohesively, moving quickly and building as you go.
CreativeSocialMediaSEODigital
Cohesive, not fragmented.
One direction and one voice, carried across every channel, partner and supplier.
Agile by design.
The team flexes to the work in front of it — scaling up for a launch, staying lean in between.
One point of accountability.
Sally leads the team, so you always know who is responsible for what.
Experience & achievements
Independent thinking.
Proven results.
A record of growth across brand, marketing and communications.
50% client revenue growth
Grew existing-client revenues by 50% and helped secure four new-business wins worth over £600k.
200% BT account revenue growth
Grew BT account revenue by 200%, alongside senior client leadership for BT and American Express.
A c.£1m pitch win
Contributed to the Grand Central Trains pitch win and led Jet2 insight and advertising strategy.
Strategy through to successful exit
Fractional Head of Brand & Marketing for Propel Tech (2021–2026), helping position the business for a successful exit.
2016–present
Think Collectiv · Founder & independent consultant
Direct consultancy, fractional strategy and marketing leadership, and senior agency partnerships. Selected direct clients include Propel Tech, Anglo Technical Textiles, PRGX, The Vending People and the British Council.
Selected assignments
Senior agency strategy partnerships
Propaganda, Creode, AKQA, JWT Manchester, Perfect Storm and True North. Work spanning brand positioning, architecture, research, customer journeys, communications and messaging strategy.
Strategy, client leadership & communications
Agency leadership & earlier career
Head of Strategic Planning at HOME; Head of Client Service & Strategy at The Black Hole; and earlier roles at Crayon, John Brown, PHD and WWAV RAPP Collins / Rapier.
Qualifications & continued development
BA (Hons) Marketing (2:1), with HR Management and Psychology minors; IDM Postgraduate Diploma in Digital & Direct Marketing; PGDip Education; CIM and Market Research Society examinations.
Continued development includes Ogilvy Behavioural Economics, Mark Pollard Strategy Summer Camp, creative evaluation, leadership and negotiation, and AI-assisted research and planning.
Ready to superpower your brand?
Let’s make a start
Your next chapter.
Superpowered.
A fresh perspective can change everything. Claim your FREE COLLECTIV Start session and let’s talk about where you want to go.
sally.chuku@thinkcollectiv.co.uk