

Connecting the heart of a civic service brand
I have recently been working on the strategic development of a major civic service brand. I can't share the organisation, detailed research or any of the resulting strategic outputs at this stage, but it has been a fascinating project and an opportunity to look at brand in the context of a large, complex organisation that plays a significant role in people's everyday lives. Civic organisations are complicated. They are responsible for hundreds of different services and have r
4 hours ago7 min read


Participation- future of brand growth built on gaming history.
I have never been a gamer. Not even remotely. But a trip to OXO Museo del Videojuego in Málaga made me think about gaming in a completely different way. Yes, gaming is about fun. Or so I’m told. But as I wandered through its history, from Pong to Pac-Man, Zelda to Lara Croft, Grand Theft Auto, LEGO and beyond, I realised something else. Gaming has laid many of the foundations for how we now expect to engage and interact with brands. From a green dot to a global industry You s
Aug 184 min read



