Brand tracking, a staple of market research, has long been a critical tool for understanding brand health and guiding strategic...

Brand loyalty runs deep—even among people who are not loyal customers.  Evolving a brand narrative can sometimes feel like opening a...

A piece of research by Gartner rated brand strategy as the most in demand strategic skill by marketing leaders. More than analytics,...

Why understanding risk and marketing are close partners In marketing, understanding consumer behaviour is essential to crafting...

Client: Montagu Group Limited Project: Consolidation and Rebranding of Vending Division Services Provided: Brand Strategy,...

Prime Systems , a trusted provider of health and safety systems to some of the largest UK businesses across retail, hospitality, and...

As a brand strategist specialising in B2B and Technology , it's clear that the landscape of search engine optimisation (SEO) is evolving...

Much of my focus is on creating strong brand foundations, and marketing strategies, that add value to a business. In my experience...

Having just come back from an epic trip to Egypt and seeing not only the ancient sites at Luxor but also some of the challenges of...

I work with teams to resolve complex brand hierarchy challenges, these often occur when businesses grow or when change and business...

Today is national pet appreciation day. This got me thinking about our pets; the impact they have on our lives, the trust we place in...

In the realm of business, especially in the realm of solo consultancy, it's easy to overlook one essential aspect: employee appreciation....

In the ever-evolving landscape of digital marketing, as a growing SEO agency standing out amidst the competition requires more than just...

I work with several brands that are looking to improve their sustainable impact – be this by improving their processes, giving back with...

As a consultant, I work with businesses of all sizes from start-ups to multinational global businesses. The fashion industry has long...

In April 2022, Propel Tech as we know it today was born. Working with the senior team at the then Pace IT, Think Collectiv in the summer...

In today's increasingly eco-conscious world, sustainability has become a core concern for consumers and businesses alike. This shift in...

At the end of July I took the plunge and supported a young person in getting some work experience, as a one person consultancy who works...

Brand strategy is a fundamental part of Think Collectiv's service offering, we work with large and small businesses, and agencies to...

On international woman's day, I wanted to share just a few inspirational quotes from Maya Angelou. In the noise of today, Angelou's words...